For business owners and marketers, this shift can seem daunting as it ads in a huge layer of complexity and perceived cost. What approach do you take? Where do you start, and when?
The when part is really up to you, but for the how piece of the puzzle, I would look no further than Responsive Design.
Here are few reasons why you should consider updating your company site to utilize Responsive Design.
As you might guess, this can get quite costly. One site for iPhone, one site for iPad, another for Android etc. Then, what happens when a new device comes out? Make another website or app specific to that device? I’m guessing most business owners don’t want to spend that kind of cash just to keep up.
The beauty of Responsive Design is in the fact that it enables your site to fit perfectly in any screen size. One website, all devices. That means that your website only has to be developed once, significantly reducing the cost.
Responsive Design is still in its infancy, there is a strong chance that your competition is not implementing it. Redesigning your website to fit optimally in all devices would take your competition by surprise. Visitors will get a much better experience on your site than on your competitors, and will likely take more action.