As we all know by now, mobile is the new black, pink and whatever
other color you can think of.
Mobile is not going away anytime soon and
it is increasingly becoming integrated into our lives. In fact, studies
show that mobile web browsing will outpace traditional desktop browsing
within 2-3 years. Some studies say even sooner
.
For business owners and marketers, this shift can seem daunting as it
ads in a huge layer of complexity and perceived cost. What approach do
you take? Where do you start, and when?
The when part is really up to you, but for the how piece of the puzzle, I would look no further than Responsive Design.
Here are few reasons why you should consider
updating your company site to utilize Responsive Design.
Before the practice of Responsive Design was widely adopted (it still
isn’t, really), if companies wanted to have an optimal mobile
experience of their website a separate set of templates or a
device-specific app had to be designed and developed.
As you might guess, this can get quite costly. One site for iPhone,
one site for iPad, another for Android etc. Then, what happens when a
new device comes out? Make another website or app specific to that
device? I’m guessing most business owners don’t want to spend that kind
of cash just to keep up.
The beauty of Responsive Design is in the fact that it enables your
site to fit perfectly in any screen size. One website, all devices. That
means that
your website only has to be developed once, significantly
reducing the cost.
The fact that you can have the ability to design and build your site
in one project will also free up your time. Less meetings, less
approvals and less wondering if you’re just going to have to do this
process all over again once a new device comes on the market.
Since
Responsive Design is still in its infancy, there is a strong
chance that your competition is not implementing it. Redesigning your
website to fit optimally in all devices would take your competition by
surprise. Visitors will get a much better experience on your site than
on your competitors, and will likely take more action.
When adopting Responsive Design, your site will stand the test of
time for longer. You wont be playing ‘catch up’ all the time. Your
website will be future friendly, as they say.
When people visit your site, they are typically more likely to take
action if they have a good experience. This means, giving them what they
want with the least amount of ‘friction’. Using Responsive Design, you
can greatly reduce the amount of friction involved and give your users a
great experience—thus, increasing conversions.
All of the above reasons will help you sleep better at night knowing
that your site is actually working at it’s optimal level on all devices.
This will give you peace of mind when it comes to your online presence.
